Brian O'Connor

According to HubSpot, “As of 2020, email generates $36 for every dollar spent.” It’s tough to argue with the value of a channel that generates that sort of return.

To help prepare you or your company develop campaigns, below are 8 tips for an effective email campaign.

By utilizing good copy, design and functionality, email campaigns are a great channel to build a community for your company or organization.

Many marketers consider email marketing a great source of promoting content and building leads; it’s time to jump in if you don’t have an email component to your marketing strategy.

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Brian O'Connor

Brian O'Connor

NYU — Integrated Marketing Grad Student | Marketing Enthusiast | Food Aficionado | Keen Traveler